但后来为了提升毛利、摆脱低端形象，完美日记后期多次尝试高端化：推出更高价位的产品线、强调科技成分、包装升级、与高端 IP 联名……但每一次尝试都结果平平。
The company also makes hardware like controllers and headsets and racing sim accessories via its Revosim brand. Those products never really caught on with mainstream gamers but did have some success with the pro gaming crowd.
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Daniel Adams, Usdaw's national officer, said: "It remains incredibly disappointing that, while the company still performs strongly, it continues to make decisions like this.