Then we kind of flow it through the businesses that we have. And we organize our businesses across three primary lanes: there’s games, which is really anchored by Wizards of the Coast, and then Hasbro Games, which is our beloved four-game portfolio of Monopoly, Clue, and The Game of Life. Then there’s licensing and entertainment, which is, “Hey, how do we take our brands and execute them more broadly across categories that we’re not experts in, or we don’t have powerful distribution in?” And so we do that with entertainment companies, with location-based entertainment, which is a fancy word for theme parks and quick service restaurants, and things like play centers that you’d go to in a mall or something, publishing, and the other toy and soft good categories. And then the last area we execute is probably the area that most people… if you met someone from Hasbro at a cocktail party and they said, “I work at Hasbro,” it’s toys. So the toy and game aisle.
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