One of the flashiest ways Good Inside is serving parents at the moment is with its AI chatbot GiGi. Kennedy says she’s “pragmatic;” she knows parents are asking ChatGPT and Claude their middle-of-the-night and mid-meltdown questions. She envisions GiGi as a trusted space for parents; one that fosters more of a “two-way relationship” that connects the dots for users. “A parent might ask about three very different things in three different sessions, but on our end, we see the thread throughout, and can serve up what they might be missing and what might be a helpful next step,” Kennedy says. That kind of predictive support can help get parents out of “fire-extinguishing mode,” Kennedy says. “I always tell parents, better than knowing how to extinguish a fire is actually just having fewer fires.”
外因則是精準的捕獲。賈煜表示，「一些平台通過捕捉老年人對『家庭』『健康』『陪伴』『懷舊』等關鍵詞的偏好，定向推送內容，強化情感依賴。」中國消費者協會發布的報告顯示，「一些短視頻平台利用算法鎖定老年人推送離奇、浮誇『微短劇』，然後再以極低價格誘導其繼續觀看並默認開通免密支付，隨後按集扣費並自動播放。」
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