But this is not the usual K-drama - this is a "micro-drama", the viral ultra-short format that has been shredding attention online. A single episode can last as little as a minute, but there can be more than 50 of them in a series. They are made vertically, for your phone and your TikTok, Instagram or YouTube feeds.
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，这一点在51吃瓜中也有详细论述
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The 23-year-old began a video series on the platform in 2025, where he suggested how he would revamp "dead" sports brands he had found in retail chain Sports Direct.